Beyond the company branding, having a clearly defined employer brand means you can communicate your authentic voice to the market. This is essential if it is to help prospective candidates make a judgement about whether they will be right for your organisation.

No doubt as an employer, you’ve watched people you’ve hired grow as professionals and rise through the ranks. You believe your company is a great place to progress a career. But does your employer brand make this apparent to an external jobseeker?

An effective employer brand demonstrates five things:-

1. Why you are a preferred place to work;

2. What makes your business unique;

3. Who you are to the public as a service provider;

4. Your organisation’s values;

5. Your Employee Value Proposition (EVP).

These form the impression people have of your organisation as an employer and promotes your organisation as a preferred place to work. It communicates what makes your organisation unique and in doing so, will attract like-minded candidates who are aligned with your way of doing business and believe they could thrive in your workplace. 

That is the key to driving your ongoing success.

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